Mobile Social Networking Audience Grew 44% Over Past Year in EU5

[ltecity]

The audience for mobile social networking in the EU5 region (France, Germany, Italy, Spain and UK) grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011, according to comScore statistics.
"Over the past year we have seen social networking use grow rapidly among mobile users across Europe, driven largely by the growth in smartphone adoption, making it easier than ever for users to stay connected and engage in social activities while on-the-go," said Jeremy Copp, comScore Europe vice president for Mobile.
1 in 4 EU5 Mobile Users Access Social Media
In September 2011, 55.1 million EU5 mobile users accessed social networking sites or blogs on their mobile device, representing 23.5 percent of the total mobile audience. Nearly half -- 46.8 percent -- of this audience reported accessing social networking sites on a daily basis. Interestingly, the growth in daily social networking use from the previous year outpaced that of mobile social networking access as a whole (67 percent vs. 44 percent), indicating that the mobile platform is proving to be conducive to very frequent social networking use. While most mobile users accessed social networking sites via a mobile browser (31.3 million), the number of people using mobile apps doubled in the previous year to 24.2 million.