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ANTRF
2010-12-15, 05:39 PM
3D Briefing Document for Senior Broadcast Management

The value of 3D to the audience
The perception of the public towards 3D is predominately determined by cinema experiences. In spite of this, the consumer electronic manufacturers are promoting 3D as the next big desirable viewing experience in the home.
The EBU believes that public service broadcasters (PSBs) must take a pragmatic approach to 3D services and they should be aware of the value of an event or programme to its audience when making decisions about producing and broadcasting in 3D.
Programmes such as the Olympics and Eurovision Song Contests can be regarded as an "appointment to view" where an audience will be prepared to use glasses and watch 3D content instead of a 2D simulcast. This may not be the case with day to day viewing where the 2D version will just seem easier to watch.
Certain content genres such as wildlife documentary, especially macro and animation elements and some live events in smaller size areas can deliver a very immersive 3D viewing experience.


B.R.

ANTRF